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Goal: 30,000 Progress: 432
Sponsored by: The Alzheimer's Site

When consumers see a purple Alzheimer's awareness ribbon on a product, the message seems clear: buying this product will help a good cause. However, that isn't always the case. Some companies use the awareness ribbon as a ploy to get consumers to buy their products without actually making any donations, claiming to help the cause simply by "raising awareness" [1]. Those who do donate to charities often give a pre-set amount that is not effected by sales [2], and many companies fail to state how much of the proceeds they donate and to which charities [3].

Because the Alzheimer's awareness ribbon is not trademarked, that status allows anyone and everyone to use the symbol for whatever purpose they want, whether it be pure profit, pure charity, or somewhere in between [4].

One in ten people over the age of 65 (or roughly 5.5 million Americans) has Alzheimer's or dementia. Alzheimer's deaths have increased by 89 percent since 2000, and we are still no closer to curing the disease than we were then [5].

Products with Alzheimer's awareness ribbons should do more than just raise awareness. People are already aware of the existence of Alzheimer's. What this cause needs is not more awareness but more donations! If Alzheimer's is ever going to be stopped, we need to fund research to cure it!

If companies that make and sell merchandise featuring purple Alzheimer's awareness ribbons were required to donate a certain portion of their proceeds to Alzheimer’s research, we could do a better job of treating or even curing this disease and stop tricking unsuspecting shoppers into purchasing items they believe will help a good cause.

Tell the Director of the Federal Trade Commission's Bureau of Consumer Protection that companies who use awareness ribbons on their merchandise should be required to donate to the cause they're representing on their products!

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To the Director of the Federal Trade Commission’s Bureau of Consumer Protection,

Every day, people go shopping and see products with Alzheimer's awareness ribbons plastered all over them. While the consumer often believes that purchasing these purple products will help fund research for a cure, that is far too often not the case!

Alzheimer's already has plenty of awareness. What it really needs is funding! And people count on the Alzheimer's awareness ribbon to help create that funding.

We deserve to know where our money is going! It is time to force companies who portray Alzheimer's awareness ribbons on their products to donate a portion of their proceeds to research.

I demand legislation to protect the American people from being tricked into purchases they believe will help a good cause but actually only benefit sly and greedy companies.

Sincerely,

Petition Signatures


Jun 12, 2018 Wendy Farias
Jun 9, 2018 Lisa Hayes
Jun 4, 2018 Madeleine Norris
May 22, 2018 Aliyah Khan
May 22, 2018 Anna Hinnenkamp-Faulk
Apr 29, 2018 Laurie Nicoletti
Apr 20, 2018 Barbara Tomlinson
Apr 15, 2018 Kate Ravenstein
Apr 11, 2018 Lisa vasta
Apr 2, 2018 Lynn Noe
Mar 19, 2018 Deborah Miller
Mar 11, 2018 Carol Bostick
Mar 11, 2018 Leslie Poms
Mar 11, 2018 JoAnn Loomis
Mar 11, 2018 Megan Campesi The ribbon is a symbol of awareness, but when placed on a product it needs to provide funding.
Mar 11, 2018 Cheryl E
Mar 11, 2018 Kimberly Sims
Mar 11, 2018 Robin Blakesley
Mar 11, 2018 Lynne Lerner
Mar 11, 2018 Dora Hale Being in a family where most of the women had some form of dementia, it is reprehensible to me that companies have the gall to use the ribbons w/out giving to the cause. Stop using the ribbons or contribute.
Mar 11, 2018 Bonita Reagan
Mar 11, 2018 MAUREEN KENNY talk about profiting from this misfortunes of others, this behavior is shameful. this needs to change.
Mar 11, 2018 Joy Fullagar
Mar 11, 2018 Brianna Manns
Mar 11, 2018 Misti Manns
Mar 11, 2018 Caitlyn Lowery
Mar 11, 2018 Debra Roberts
Mar 11, 2018 Kurt Schneider
Mar 11, 2018 Pamela Kjono
Mar 11, 2018 Ellen Augustin
Mar 11, 2018 Kathleen Corby
Mar 11, 2018 Aine O'Neill
Mar 11, 2018 Lynn Zoch
Mar 11, 2018 Tacey Hellewell
Mar 11, 2018 Angela Tafoya
Mar 3, 2018 Sarah Holder
Mar 3, 2018 Diane Nelson Roberts False advertising to represent a product or service using a logo/ribbon to imply there is some type of contributory support when someone makes a purchase. It is blatantly dishonest.
Mar 3, 2018 Josephine Polifroni
Mar 3, 2018 Maria Smith
Mar 3, 2018 Christie Rawls
Mar 3, 2018 Norma Molina
Mar 3, 2018 marguerite white Honest not dishonesty
Mar 3, 2018 (Name not displayed)
Mar 3, 2018 Jessabeth Ayala
Mar 3, 2018 Linda Wright
Mar 3, 2018 Nancy Hallock
Mar 3, 2018 Cindy Schulte
Mar 3, 2018 Marga childs
Mar 3, 2018 janice farmer
Mar 3, 2018 (Name not displayed)

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