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Goal: 30,000 Progress: 373
Sponsored by: The Alzheimer's Site

When consumers see a purple Alzheimer's awareness ribbon on a product, the message seems clear: buying this product will help a good cause. However, that isn't always the case. Some companies use the awareness ribbon as a ploy to get consumers to buy their products without actually making any donations, claiming to help the cause simply by "raising awareness" [1]. Those who do donate to charities often give a pre-set amount that is not effected by sales [2], and many companies fail to state how much of the proceeds they donate and to which charities [3].

Because the Alzheimer's awareness ribbon is not trademarked, that status allows anyone and everyone to use the symbol for whatever purpose they want, whether it be pure profit, pure charity, or somewhere in between [4].

One in ten people over the age of 65 (or roughly 5.5 million Americans) has Alzheimer's or dementia. Alzheimer's deaths have increased by 89 percent since 2000, and we are still no closer to curing the disease than we were then [5].

Products with Alzheimer's awareness ribbons should do more than just raise awareness. People are already aware of the existence of Alzheimer's. What this cause needs is not more awareness but more donations! If Alzheimer's is ever going to be stopped, we need to fund research to cure it!

If companies that make and sell merchandise featuring purple Alzheimer's awareness ribbons were required to donate a certain portion of their proceeds to Alzheimer’s research, we could do a better job of treating or even curing this disease and stop tricking unsuspecting shoppers into purchasing items they believe will help a good cause.

Tell the Director of the Federal Trade Commission's Bureau of Consumer Protection that companies who use awareness ribbons on their merchandise should be required to donate to the cause they're representing on their products!

Sign Here

To the Director of the Federal Trade Commission’s Bureau of Consumer Protection,

Every day, people go shopping and see products with Alzheimer's awareness ribbons plastered all over them. While the consumer often believes that purchasing these purple products will help fund research for a cure, that is far too often not the case!

Alzheimer's already has plenty of awareness. What it really needs is funding! And people count on the Alzheimer's awareness ribbon to help create that funding.

We deserve to know where our money is going! It is time to force companies who portray Alzheimer's awareness ribbons on their products to donate a portion of their proceeds to research.

I demand legislation to protect the American people from being tricked into purchases they believe will help a good cause but actually only benefit sly and greedy companies.


Petition Signatures

Feb 25, 2018 Jeanine Smegal
Feb 20, 2018 Ruth Rogers Please.
Feb 18, 2018 Susan Closson
Feb 18, 2018 Sally Simpson
Feb 18, 2018 Clara Antillon Sargent
Feb 18, 2018 Eve Mardis I took care of my mother for 7 years, 2 of her sisters had Alzheimer's too. My brother has all of the markers & a recent DNA test showed that I have the gene. I want a cure, not more profits for companies.
Feb 18, 2018 Elizabeth Stephens
Feb 18, 2018 Ellen Segal
Feb 18, 2018 (Name not displayed)
Feb 18, 2018 nancy coffey
Feb 18, 2018 (Name not displayed)
Feb 18, 2018 Ian Finch-James
Feb 18, 2018 (Name not displayed)
Feb 18, 2018 Janis Westendorf
Feb 18, 2018 Angela Ramirez
Feb 18, 2018 Gillian Miller
Feb 18, 2018 Elizabeth Fresh
Feb 18, 2018 Sherri Olaguez
Feb 18, 2018 Tony Lilich
Feb 18, 2018 (Name not displayed)
Feb 18, 2018 (Name not displayed)
Feb 18, 2018 Jennifer Burns Please restrict the marketing of all "awareness" ribbons and related products to items that actually benefit the cause they represent.
Feb 18, 2018 Susan Dorchin
Feb 18, 2018 Marina Cappas
Feb 18, 2018 ccc xxx
Feb 18, 2018 H N Southerland
Feb 15, 2018 Richard Bosboom
Feb 12, 2018 (Name not displayed)
Feb 12, 2018 Ginger Gorum
Feb 12, 2018 Michelle Haag
Feb 12, 2018 Gina Bua
Feb 12, 2018 Margaret Pickens
Feb 12, 2018 Pat Johnson
Feb 12, 2018 Carolann lightcap
Feb 12, 2018 Lucy-Nadya Stoy
Feb 12, 2018 (Name not displayed)
Feb 12, 2018 Dina Kovarik
Feb 12, 2018 cathy davis
Feb 12, 2018 Paula Bandt
Feb 12, 2018 Susan Clayton
Feb 12, 2018 Liz Scherbak
Feb 12, 2018 Jaye Duncan
Feb 12, 2018 Larry Branson
Feb 12, 2018 Heather Johnson
Feb 12, 2018 Patty Agee
Feb 12, 2018 Lynne Pitts
Feb 12, 2018 Angelita O'Connor
Feb 12, 2018 Dawn Bowers
Feb 12, 2018 Kayann Ramos

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