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Goal: 30,000 Progress: 37
Sponsored by: The Alzheimer's Site

When consumers see a purple Alzheimer's awareness ribbon on a product, the message seems clear: buying this product will help a good cause. However, that isn't always the case. Some companies use the awareness ribbon as a ploy to get consumers to buy their products without actually making any donations, claiming to help the cause simply by "raising awareness" [1]. Those who do donate to charities often give a pre-set amount that is not effected by sales [2], and many companies fail to state how much of the proceeds they donate and to which charities [3].

Because the Alzheimer's awareness ribbon is not trademarked, that status allows anyone and everyone to use the symbol for whatever purpose they want, whether it be pure profit, pure charity, or somewhere in between [4].

One in ten people over the age of 65 (or roughly 5.5 million Americans) has Alzheimer's or dementia. Alzheimer's deaths have increased by 89 percent since 2000, and we are still no closer to curing the disease than we were then [5].

Products with Alzheimer's awareness ribbons should do more than just raise awareness. People are already aware of the existence of Alzheimer's. What this cause needs is not more awareness but more donations! If Alzheimer's is ever going to be stopped, we need to fund research to cure it!

If companies that make and sell merchandise featuring purple Alzheimer's awareness ribbons were required to donate a certain portion of their proceeds to Alzheimer’s research, we could do a better job of treating or even curing this disease and stop tricking unsuspecting shoppers into purchasing items they believe will help a good cause.

Tell the Director of the Federal Trade Commission's Bureau of Consumer Protection that companies who use awareness ribbons on their merchandise should be required to donate to the cause they're representing on their products!

Sign Here

To the Director of the Federal Trade Commission’s Bureau of Consumer Protection,

Every day, people go shopping and see products with Alzheimer's awareness ribbons plastered all over them. While the consumer often believes that purchasing these purple products will help fund research for a cure, that is far too often not the case!

Alzheimer's already has plenty of awareness. What it really needs is funding! And people count on the Alzheimer's awareness ribbon to help create that funding.

We deserve to know where our money is going! It is time to force companies who portray Alzheimer's awareness ribbons on their products to donate a portion of their proceeds to research.

I demand legislation to protect the American people from being tricked into purchases they believe will help a good cause but actually only benefit sly and greedy companies.


Petition Signatures

Sep 14, 2017 Sheila D
Sep 8, 2017 N Sayer
Sep 5, 2017 Lynda Kerr
Sep 5, 2017 Cynthia Super
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 Debora Clark
Aug 16, 2017 Linda Piazza My mother is suffering from this devastating disease. Please stop these criminals from doing this!!
Aug 16, 2017 Sue Dvorscak
Aug 16, 2017 Julie Rojas
Aug 16, 2017 (Name not displayed) My mother passed from this horrible disease & it's criminal to allow this to continue. please put a stop to it
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 C Weaver
Aug 16, 2017 Biancs Hernandez
Aug 16, 2017 Micele Ott Please donate to a cause that means so much to so many people. Supporting Alzheimer's means the world to me due to my dad has it.
Aug 16, 2017 Vicki Coffin
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 Michael Waters
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 Sylvia Fiano Plus, Now The purple Ribbon is used for Other Organizations also, How is one to be sure it is specifically going to Alzheimer's Research, and not one of the other Purples when the merchandise is purchased.
Aug 16, 2017 (Name not displayed) God Bless. Alzheimers is a horrible disease for all victim and families.
Aug 16, 2017 Susan Haynes This is wrong and it needs to be used for the good for this horrible disease.
Aug 16, 2017 (Name not displayed)
Aug 16, 2017 Suzy Stafford My dad died from this horrible disease, my mother donates straight to the organization and I have purchased from this site. Thank you for this information
Aug 16, 2017 Sharon Abbott This is just plain wrong... 😠
Aug 16, 2017 Shay Karjola
Aug 15, 2017 Haley Anthony
Aug 15, 2017 Linda Kegans
Aug 15, 2017 (Name not displayed)
Aug 15, 2017 (Name not displayed)
Aug 15, 2017 Lura Brown
Aug 15, 2017 Claudia Morefield My momma has Alzheimer's and it breaks my heart.
Aug 15, 2017 Beverly McMeans
Aug 15, 2017 Annette Titchnell
Aug 15, 2017 Virginia Dempsey
Aug 14, 2017 Sondra McMurray

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